Google to Penalize Websites Using Popovers

Starting next year, Google could begin sending less traffic to mobile websites if they make use of interstitials—the pop-ups that can take up users’ screens, often with advertising. The change is a blow for some online publishers and website operators who rely on interstitials to generate advertising revenue as users enter their websites via Google searches. In a post published Tuesday on the Google Webmasters blog, Google product manager Doantam Phan wrote, “Pages that show intrusive interstitials provide a poorer experience to users than other…